Last year, marketing bloggers Drew McLellen and Gavin Heaton brought 100 marketing bloggers under one book called "The Age of Conversation." They're doing it again, and you can help. Today is the last day to sign up as an author of The Age of Conversation 2.0. If you want to contribute or vote on the topic, click here and get in touch with Drew. Now's the specific call-out time. I'd love to see contributions from: Trey Reeme, William Azaroff, Shari Storm, Tim McAlpine, Terrell Meek, and Ron Shevlin. Ron wrote in the first Age of Conversation, and just because I enjoyed it a lot, here’s a piece from his chapter, “Behavioral Conversations” - -

To succeed in the Age of Conversation, it’s not sufficient for marketers to engage customers in verbal conversations on social networking sites. Instead, they must develop a new marketing competency — a sense-and-respond competency — to sense consumer needs and intentions based on their behavior, and to respond with appropriate advice, guidance and offers. And in a broader sense, this capability is about understanding trends and directions about the customer community based on their collective actions and behaviors.

I’m excited to be contributing to the second book. You can order the first book here. All proceeds go to Variety – The Children’s Charity.